Customers Enraged as Cracker Barrel Makes Another Disastrous Move
This one hit a nerve down South.
This article originally appeared on the Daily Caller News Foundation and was republished with permission.
Guest post by John Loftus
Cracker Barrel is barreling toward yet another PR disaster, this time angering customers throughout the South for ditching a tradition on New Year’s Day.
In early September 2025, Cracker Barrel fully retreated from its proposed plans to modernize and remodel its restaurants to a more minimalist, corporate look and replace its old trademark logo, featuring “old timer” Uncle Herschel, with a boring, stripped-down version. They didn’t have much choice, as customers were enraged and their stock price had plummeted.
The company is now facing yet another brewing PR crisis. Over the years, Cracker Barrel has quietly stopped serving black-eyed peas on New Year’s Day, a Southern dish that, according to legend, brings good fortune in the new year.
As a proud Yankee, I was never familiar with the Southern tradition of eating collards and black-eyed peas on New Year’s until I married into a Southern family. Yesterday, however, was my second New Year’s of having a nibble of collards for wealth and prosperity, and black-eyed peas for good health. It’s a great tradition.
But, of course, the empty corporate suits who now run Cracker Barrel had to ruin it for the Southern customers. How many times can you shoot the same foot? We are learning that in Cracker Barrel’s case, there are no limits.
Copyright 2026 Daily Caller News Foundation
Of course, because Cisco and the other Big Food don't provide black-eyed peas pre-made.
Not sure why anyone gives a shit about Cracker Barrel - they abandoned their customers by serving them Big Food poison.
Just stop going there and watch it die. It's no longer a Southern institution - it's just another giant corporation seeking profit at the expense of American consumers.
Go walk and go broke. Rest in peace Cracker Barrel. It’s over for you.